Custom research · For suppliers, builders & brands

Research built for the people who supply and shape the industry.

If you’re a brand, marketing or insights lead at a supplier, you already know the guesswork problem: you’re making decisions about builders and homeowners without a straight line to what they actually think. We give you that line, independent research from a real panel of Australian builders and the people they build for.

Custom research · For suppliers, builders & brands

Research built for the people who supply and shape the industry.

If you’re a brand, marketing or insights lead at a supplier, you already know the guesswork problem: you’re making decisions about builders and homeowners without a straight line to what they actually think. We give you that line, independent research from a real panel of Australian builders and the people they build for.

WHAT YOU CAN COMMISSION

Three ways to get the answer.

SURVEYS

Put your questions to a verified panel of builders and homeowners and get answers you can act on.

BENCHMARKS

Track a category, a perception or a behaviour over time against a consistent baseline.

CATEGORY STUDIES

Deep-dives into a product category, a buying decision, or a segment of the market.

WHAT YOU GET

Evidence, not opinion

01 A CLEAR RESEARCH DESIGN

The right questions, the right respondents, a sound method.

02 FINDINGS YOU CAN USE

A readable report, the key numbers, and what they actually mean for your decisions.

03 THE CREDIBILITY OF INDEPENDENCE

The weight of an independent source, not a vendor telling you what you want to hear.

THE DIFFERENTIATOR · THE PANEL

The edge is who we can reach, a real, engaged panel of Australian builders and homeowners, built through The Good Builder. That’s access most research houses simply don’t have: the actual people building and buying homes, not a generic consumer panel.

THE DIFFERENTIATOR · THE PANEL

The edge is who we can reach, a real, engaged panel of Australian builders and homeowners, built through The Good Builder. That’s access most research houses simply don’t have: the actual people building and buying homes, not a generic consumer panel.

Proudly Powered by

Proudly Powered by

AND PROUDLY TRUSTED BY

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo